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at are some of their tertiary and secondary products. look at stuff like the energy drinks. monster beverage company: both coke and pepsi have a lot of multiple brands. take a look at how brand strength is doing. i think there is going to be an influx of folks looking for more healthy drinks. > > vitamin water was a big acquisition. > > vitamin water, big one, yes. > > vitamin water. round three: home for the holidays. home ownership is said to be at a decade-low. is that a good sign or a bad sign? > > you have a lot of pent-up demand. and don't forget, rent rates are at some of the highest levels they have been at in something like five or six years. and in fact, just over the past two or three years, rent rates have gone up about 20 to 25% in major cities. i think folks with low interest rates, once they start to see those stick up with some of the presidential policies in place, we could see a drive for home ownership. > > that's true, because we have seen rates dive below 3% as far as the yield on the 30-year, so that is a falsity right there. but i just want to point out that home price
, energy, and food, and it's just further squeezing their spending power. and again, that is why the economy is stuck in first gear. > in your survey, did you question them specifically about the fiscal cliff? are they concerned? > > we didn't question them specifically about the fiscal cliff, but based on the responses, it is really clear to me that that uncertainty is starting to creep in and undermine how consumers feel about financial security. we saw a decline relative to the prior month: in october everything had gone up; in november, we gave a lot of that back. every category of financial security showed a decline relative to the month prior. and that is after the election. so that uncertainty was out of the way. consumers are beginning to focus on the fiscal cliff. > why do you think they are feeling that way? > > first of all, once the election was over, a lot of the focus, both in the financial markets and elsewhere, turned toward the fiscal cliff. the reality is this: if we have a recession in 2013, it is going to hit everybody. unemployment will go up, earnings and ne
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